Monday, 5 May 2014

How does the Times Holiday and Travel show entice the customer?


The Times and the Sunday Times are two of the world’s best-known and respected media titles.  With the backing of such a big media group a potential audience has already been established.


The times holiday and travel show offers a range of subjects to excite the customer. For instance they feature a section known as Taste the World Zone, which gives the opportunity for customers to try different foods from all over the world.  The four zones available to the Public were the Extreme Taste Zone, USA Taste Zone, Caribbean Taste Zone and Europe Taste Zone.


The Times Holiday and travel show also offers an experience no other travel show has. They have joined forces MASTA, which stands for Medical Advisory Service for Travellers Abroad, who run the largest network of private travel clinics in the UK, which gives information on all things, related to health while travelling. They offer free medical advice and consultations as well as appointments to get vaccinations.

Customers are also given the opportunity to enjoy and experience culture from all over the world through the use of vibrant dance, live music and chats with famous personalities. This can be found at the World Entertainment Stage if you want to experience something new and exciting. Acts that featured this year included The Caribbean Carnival Procession, Singer Cigdem Aslam with Turkish Live music and TV Presenter Simon Reeve.


References: Destinations: the times Trade and Travel Show: http://www.destinationsshow.com/london/9/attractions/

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