As discussed previously, young people are now seeking to
travel to exotic locations. Travel shows have therefore had to adapt to this
changing climate in order to keep the customer interested.
An article written by Catriona Davies on The Telegraph
online supports this claim as it discusses holiday provider ‘Club 18-30’ going
to such lengths to distance itself from its alcohol infused and promiscuous
image. It discusses the way in which the company has gone about changing its
image. Recent figures have shown how the company’s customer numbers dropped to
59,000 in 2004 from its previous record of 100,000 customers. This may be due
to its bad reputation(even if they refuse to admit it) but now after its new
campaign was launched customer numbers had improved to 72,000 in 2005 with a
view to increasing more each year. This may be due to the new offers they have
included in some of their package deals. For example, there are opportunities
to visit famous landmarks, go sightseeing and hiking etc.
The main four trade shows we have focused upon in this blog
offer many travellers an opportunity to go abroad at a discounted price and
also offer information from experts within the field as it is extremely
difficult to plan travels somewhere that is foreign to you.
In keeping with the changing attitudes of these travellers a
lot of the trade shows are taking the opportunity to educate them through the
use of workshops and seminars. They aim
to teach them about the many different cultures worldwide through the use of interactive
activities such as:
- Food tasting experiences
- Entertainment - Cultural performances
- Travel health consultations
- Skill enhancement opportunities - Travel photography seminar
- Physical activities - Zip wire, climbing and free drop experiences
- Volunteering and career break projects.
See below for a short video montage of the entertainment provided at The Times Holiday and Travel Show:
References:
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